Thoughts on building a bootstrapped business

Chief executive officer YaronBen Shaul originally launchedHometalk as an engagement platform for customers ofNetworx, hislead generation business for home contractors.

That engagement platform, with offices in New York and a research and developmentcenter in Israel, has since grown into a social network for the do-it-yourself community.

Technology has caused people to lose the competency to work with their hands, saysBen Shaul, Hometalk is trying to use technology to re-teach those skills.

People who love to improve their home through DIY go to Hometalk to post their projects, get feedback from likeminded DIYers and ask questions on the community boards. The result of the user generated content is a Pinterest-like site where anyone can go to search for ideas on how to improve their home through DIY projects.

DIY may sound like a niche audience, but Hometalk has over 15 millionactive users and over 300 million monthly page views, including 600 million organic video views since July.Yaronconfirmed that the company made millions in revenue in 2016 and will make somewhere between $15-20 million in 2017.Currently the companys revenue streams come primarily from programmatic advertising, but Hometalk has plans to expand into sponsored content and e-commerce.

How did Hometalk bootstrap their growth and what is the future of the company and the DIY industry?

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