Spotify buys AI startup Niland to develop its music personalization and recommendations

Spotify has made its fourth acquisition of the year after it announced that AI startup Niland has joined its ranks.

Paris-basedNiland offered an API-based product focused on providing more accurate search and recommendation options for music.Spotify said the French company will join its R&D team, which is based in New York, to help hone its personalization and recommendation features for users.

Niland has changed the game for how AI technology can optimize music search and recommendation capabilities and shares Spotifys passion for surfacing the right content to the right user at the right time, Spotify said in a statement.

We will keep working on new ways to better understand music to craft better innovative listening and discovery experiences, Nilands founding team wrote on its website.

Spotify has made personalization a key part of its service with tailored playlistslike Release Radar and Discovery Weekly. The latterreached 40 million users within its first year, highlighting the value of easy-to-use and intelligent discovery.

The popular music streaming service reached 50 million paying users in March, andit has more than 100 million listenersoverall when you factor in those who use the free version. Close rival Apple Music reached 20 million users in December, so its fair to presume that it is closing in on 30 million.

Spotify, which may delay a much-anticipated IPO until 2018, has been busy boosting its tech chops and building out new features through acquisitions this year. Since January alone, ithas picked upblockchain startup Mediachain,content recommendation startup MightyTVandaudio detection startup Sonalytic.

Niland was founded in 2013 and had raised undisclosed funding from French investor IT Translation. It graduated the Paris-based accelerator programAgoranov.

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