The worlds biggest online social network is searching for new advertising features to supplement main revenue streams that it expects to cool off this year
Facebook reported surging quarterly profit and revenue on Wednesday, helped by its fast-growing mobile ad business. But its shares dipped from a record high in after-hours trading as investors showed some nervousness about future earnings.
The worlds biggest online social network, which is nearing the five-year anniversary of its initial public offering, is searching for new types of advertising features to supplement its main revenue streams that it expects to cool off this year.
Facebooks shares fell 2.4% in after-hours trading to $148.12. They had closed at an all-time high of $153.60 on Tuesday.
Chief financial officer David Wehner said on a conference call after the companys earnings announcement that ad revenue growth was expected to come down significantly over the rest of 2017, repeating prior company warnings that it was hitting a limit in ad load, or the number of ads it can squeeze onto users pages before upsetting them.
Wehner gave similar warnings about ad load in November and in February, although a slowdown has not materialized.
New products, such as ads that play in the middle of videos or appear on Facebooks Messenger app, could fuel growth, but Wehner and CEO Mark Zuckerberg said on Wednesday those plans were still in early stages.
At the same time, the company said expenses would continue at a high level, growing 40% to 50% this year over 2016 levels and putting a squeeze on future profits.
As we look into 2017 and beyond, there are going to be a number of initiatives we believe are valuable to the community and to the company in the long term that are going to be net negative on our operating margin, Wehner said.
Facebooks spending contributed to the drop in share price after hours, said Josh Olson, an Edward Jones analyst.
Investors were hoping for some indication that we would see some relief as the year progressed, and we still could. I think that expense guidance range, left unchanged, is probably what is weighing on shares, Olson said.
Facebook said quarterly profit in the first three months of 2017 rose 76.6% year-over year to $3.06bn and total revenue went up 49% to $8.03bn.
The company is expected to generate $31.94bn in mobile ad revenue globally in 2017, up 42.1% from a year earlier, according to research firm eMarketer.
That would give Facebook a 22.6% share of the worldwide mobile ad market, with archrival Google of Alphabet projected to be the leader with a 35.1% share, according to eMarketer.
Facebook continued its march toward the 2 billion user threshold, saying it had some 1.94 billion people using its service monthly as of 31 March. That was up 17% from a year earlier.
Analysts on average had expected monthly active users of 1.91 billion, according to financial data and analytics firm FactSet.
Net income attributable to Facebook shareholders rose to $3.06bn, or $1.04 per share, in the first quarter from $1.73bn, or 60 cents per share, a year earlier.
Mobile ad revenue accounted for about 85% of the companys total advertising revenue of $7.86bn in the first quarter ended 31 March, compared with about 82% a year earlier.
Analysts on average had expected total ad revenue of $7.68bn, according to FactSet.
Earlier in the day, Zuckerberg said the company would add 3,000 people over the next year to monitor and remove murders, suicides and other inappropriate material from its network, which have become a threat to Facebooks valuable public image.